UK Pet Market Industry Statistics

It’s important to understand the pet market and grooming industry to build a successful business.

Market Insights

It’s important you understand the pet market and grooming industry so you can build a successful business. You must know your target market

Cat and Dog Population
*Source: pfma annual report 2016

8.5 MILLION
dogs in the UK

7.5 MILLION
cats in the UK

Market Insights

It’s important you understand the pet market and grooming industry so you can build a successful business. You must know your target market

Regional Cat and Dog Population 2016
Please see below information on the regional dog population. *

% Population with dogsHouseholds with dogs (000s)Dogs per household Dogs per region (000s)
North East 232671.4480
North West 298921.31100
Yorks and Humb214981.4720
East Midlands346821.3870
West Midlands276361.3830
East143651.2450
London923121.1340
South East259311.31190
South West286741.4940
Wales304221.4590
Scotland225471.5820
Northern Ireland403021.4430
UK2465271.38760

*Figures are based on average results from the last 3 years of surveys (2014, 2015 and 2016), in order to provide a reliable result.  However, number of dogs per household is taken from 2016's data only.
Source: PFMA 2016

Please see below information on the regional dog population. *

% Population with catsHouseholds with cats (000s)Cats per household Cats per region (000s)
North East121361.6210
North West 164821.6760
Yorks and Humb194431.5680
East Midlands183541.8620
West Midlands174001.6650
East 205121.5780
London124281.4580
South East207451.81340
South West215141.6810
Wales202861.5440
Scotland153811.5590
Northern Ireland141061.5160
UK1747861.67620

*Figures are based on average results from the last 3 years of surveys (2014, 2015 and 2016), in order to provide a reliable result.  However, number of dogs per household is taken from 2016's data only.
Source: PFMA 201

“People are increasingly treating their pets as humans, relying on them for companionship and gaining a sense of fulfilment from needing to be needed as they look after their pets. They want their pets to feel cared-for, comfortable and mentally stimulated. So there is driving demand for added-value products, often mirroring mainstream human styling and healthcare trends. As a result people are prepared to pay more for their petcare products and to replace them more often.”

Jane Westgarth, Senior Market Analyst, Mintel 2015

Customer spending... did you know

Over a quarter of pet owners admit they like to pamper their pets

Brits spend on average £1,150 a year or £95 a month on their pets

An average of nearly £200 a year is spent on clothes for their pets

The UK spends 10 billion a year on their dogs

The UK spends 8 billion a year on their cats

66% of owners buy accessories for their pet

  • Over a quarter of pet owners admit they like to pamper their pets and women in particular find it hard to pass by a new toy or a treat even if they did not plan on buying it (46%). Mintel 2015
  • One in five of us splurges £20 a month on outfits for our dog or cat. Mintel 2015
  • Animal-loving Brits are spending a fortune on their furry friends with the average owner splurging £1,150 a year - or £95 a month. Mintel 2015
  • The craze for dressing up our pets seems set to continue with owners spending, on average, nearly £200 a year on clothes for their pets, with over one in five (22 per cent) admitting they spend up to £20 on outfits each month. Outfits are the third highest expenditure for dog owners and the second highest for cat owners, after food. Mintel 2015
  • In total, the UK spends over £10 billion a year on their dogs alone and £8 billion on cats. Mintel 2015
  • While eight in 10 consumers have changed their grocery shopping habits to save money, new research shows only one in 10 pet owners have cut back on what they spend on their animals. It finds 42% spoil pets with treats even though their budgets are tight, with more than half of dog owners indulging their pooches with Christmas stockings.
    Source: business independent source
  • 48% of owners are treating more than twice a day. (PMFA Annual Report 2014)
  • 66% of owners buy accessories for their pets as well as birthday and Christmas presents. 
32% buy treats and gifts more often for their pets than their partners. 
(Petplan Pet Census 2011)
  • £264 is the average annual spend on presents for pets (source: One Poll, 2015)
  • 27% of dog owners get their pet spa-style treatments (source: One Poll, 2015)
  • 25% of pet owners but their pets birthday presents (source: One Poll, 2015)
  • In the last 5 years spending on pet gifts has grown by £286,000,000 (source: One Poll, 2015)
  • Men are more likely to buy Valentine’s presents for their pets (source: One Poll, 2015)
  • Women are more likely to buy anniversary presents for their pets (source: One Poll, 2015)
  • 88% of people admit to spending up to £50 on extravagant presents for their pets (source: One Poll, 2015)

25% of pet owners buy their pets birthday presents

£264 is the average spend on gifts for pets

88% of people admit to spending up to £50 on gifts for their pets

Looking at the demand in your area

Sizing up your competition
To get a better sense of your competition and demand in your area look at:

Number of dogs in your county and neighboring counties. Then to work out your potential market, find 60% of this to give you a rough guide as to how many dogs in your catchment area require grooming on a regular basis (every 6-8 weeks).

Dog owner demographic for your area – age, sex, class, income level, education, where they shop, what they buy, what they drive etc.

Groomers/competitors in your area:

  • Number of competitors
  • What type of business do they have – high street shop, mobile, work from home…
  • What is their current waiting time for an appointment
  • Their services and pricing
  • Their USP and what would make your different


Grooming Aggressive Cats - by Anita Kelsey

The difficulties involved and how to move forward

Read More

Benefits of Dog Grooming Tables

Designed to be a part of the grooming process and are used by most professional groomers.

Read More

Dog Grooming Tips How and Why

Grooming Your Dog is Extremely Important

Read More

Choosing a groomer: Equipment and products

RSPCA Companion Animal Pet Care Fact Sheet

Read More

Choosing a groomer: qualifications

RSPCA Companion Animals Pet Care Factsheet

Read More

First steps for choosing a groomer

RSPCA Companion Animals Pet Care Factsheet

Read More

Grooming Tips - By Juliana Weiss-Roessler

Regular grooming is an important part of responsible dog care,

Read More

6 Reasons Why It's Good to Brush Your Cat

Grooming your Cat an essential part responsible cat ownership

Read More

Book a Course

close form

Course Details

Options