Starting a Dog Grooming Business

Knowing your Strengths, Weaknesses, Opportunities and Threats

SWOT analysis of a dog grooming business

If you plan to turn your love for dogs and your passion for taking care of them into a business, you’ll need to make sure you plan ahead and see whether or not there’s a gap in the market. A SWOT analysis is a great way to analyse the existing market and evaluate your chances of success. With any start-up or business venture there are certain risks and potential rewards. This SWOT analysis will focus on the dog grooming market as a whole in order to give you a better idea of the type of things you should be thinking about when it comes to your business.


The strengths of your particular business will be specific to you depending on your brand, location, local market size etc. It’s important to think about your brand and what business strengths you have. Here are some examples of strengths that may apply to your brand.

  • Lack of competition- If you live in an area where there are very few or no dog grooming services available, there will be very little competition. This means you have a large share of the market and an increased number of potential customers.
  • Experience- A lot of experience in dog grooming will mean that you already have a high level of skill and can offer better service than competitors. Also, if you have skilled staff it will reduce training time and increase customer satisfaction.
  • Low costs- Depending on your business model, you can keep your start-up costs to a minimum. Mobile groomers will have little equipment to buy and won’t have to pay for rent for a shop.
  • Passion- Your passion for your work and love for dogs will help improve customer experience and increase positive feedback, which is very effective publicity.






No business model or brand is completely perfect but by identifying weaknesses in your company, you can try to work on things and improve your quality of service.

  • Lack of brand recognition- It’s hard for any new business to make a name for itself, especially if the market is full of established brands. Advertising and clever marketing can help improve brand recognition.
  • Low budget- Initial start-up costs can be very expensive for a new company, especially if you’re opening a shop. You can look into things like business loans to help get your brand up and running.
  • Lack of business experience- When you enter a new market it will take time to find your feet as a business owner. Having a passion for dog grooming is essentially but you will also need to learn what it takes to be a good business person.
  • No business links- Having strong links with suppliers and business associates is essential for growing your business. You will most likely have no links when you start out and it will take time to build them up.






Once you get your business off the ground and you show people how great you are with their furry friends, there are a lot of opportunities which you can take advantage of, even at the early stages of development.

  • Profit- Your passion for dogs will come first but the opportunity to eventually make profit is a great incentive. Once your company becomes profitable there are many other opportunities that come with it.
  • Expansion- After getting a foothold in the market and increasing your customer base you will have the opportunity to expand by opening new locations or increasing your staff roster.
  • Franchising- If you build up a strong enough brand and you developed a wide customer base you may consider franchising and giving other passionate dog groomers the opportunity to grow under your brand.





You can’t always predict the future but it’s important to consider any potential scenarios so you can be prepared for the worst. These examples of threats will hopefully get you thinking about the kinds of things you’ll need to be ready for.

  • Competition- Competition is one of the biggest threats to any new business venture. If the local dog grooming market is already highly saturated you may struggle to establish your brand initially.
  • Increased costs- There is always a chance that business and material costs will increase. Utility prices could increase over time and if you lease your building then the rent price may be liable to change.
  • Issues with the economy- Just like any other business, your dog grooming company can be effected by downturns in the economy. If local customers experience household budget cuts you may see a reduction in demand.
  • Sick days- Unfortunately we all get sick sometimes, which means you may struggle to keep up with business activities if you have to take time off. This can be particularly problematic if you are a mobile dog groomer and you’re self-employed.





Hopefully this SWOT analysis example has given you an idea of the types of things you need to keep in mind before creating your own dog grooming business. The more dog groomers in the world the better, but be sure to think about your specific situation and consider every potential outcome.

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