For your business, whether starting small and just doing a friend’s Pomeranian in your own home or hand stripping in fantastic brand new facilities, you need to understand your pricing to be able to get the most from your area. There are several steps to making sure that you do this at the right level.
Firstly, research your local area; find out what people are charging; find out the range of services that are on offer where you want to work; know your market and your competition.
Secondly, do not be tempted to price yourself low. There are many groomers that do not go through proper training and sometimes experience doesn’t equal quality and it can equal complacency. Have faith in your training.
Thirdly, think of what is a reasonable mark up. Set out a business plan and look at your accounts properly. You need to be able to comfortably make profit from what you are doing. Yes, it is important to gain customers but by aiming to low you can make yourself very busy without any real profit. On the other hand, by pricing too high, you make mark yourself out of getting the custom through your doors.
Lastly, think of your USP. If you are going to be pricing yourself either similar to somebody else, or at a more expensive rate, what separates you from them? You hold a nationally recognized qualification and have trained with the best but what else can help you within your market?
These pricings are a suggestion and a rough guideline to where you can price your services. This doesn’t factor in the price difference in your local area or the time or overheads that you will need to think about when sorting your price structure. This also doesn’t include up-selling and additional services that you may wish to charge for. If you haven’t thought of this option, please see our adding services section.
Extra small dogs from £25 to £35. For example, Pugs and Pomeranians
Small dogs from £30 to £40. For example, Shih Tzu, Miniature Schnauzer and West Highland White Terriers
Medium dogs from £35 to £45. For example, Cocker Spaniels, Cockerpoo’s and Schnauzer
Large dogs from £45. For example, German Shepherd, Samoyed and Standard Poodle
Extra large dogs from £65. For example, Bernese mountain dogs, Newfoundland, Saint Bernard and Great Dane
Hand stripping from £40