Fruitful Prospects and Job Security in the Grooming Industry
1. Let your passion for your work and business shine through
Passion will always transpire into your work; you’ll achieve greater results because you’ll always be striving to do the best job and you’ll be proud of your work and want to engage positively with people whether there are customers, staff, other business or other people within the industry. This in turn all helps build long-lasting relations with customers, clients and business contacts.
2. Take a sincere interest in each client and pet, with a focus on customer service
Some people in the pet grooming industry can fall down because they say “I love dogs and much prefer them to people” but it is essential to remember it is not all about the dogs. In fact one of the main parts of your business is building long-lasting relationships with your customers as they are the ones who will promote you in the park and keep coming back to you time and time again. If you really get to know your customer you can be far more focused with the promotions or products you offer them and also the way you communicate with them as what suits one person may not suit another and successful groomers understand this. You need to know what makes your customer tick and then they are yours for a lifetime.
3. Make your business work for you and don’t be afraid to specialise
Many people turn to a career in dog grooming after spending years and years in jobs they’ve found uninspiring, demotivating and that the job/work is controlling them rather than the other way around. Don’t fall into the trap of having your business dictate your working hours; benefit from the flexibility and make it work for you. Furthermore, if there is a particular area or part of the job you enjoy most then don’t be afraid to focus your efforts here and specialise. Customers will travel from afar for a groomer with a renowned reputation for a particular skill or breed, be it big dogs, hand stripping, schnauzer cut or cats. If you’re the best, customers will want you.
4. Network and build relationships within the industry
There is great benefit in having reciprocal relationships with others in the industry. Whether it is other groomers who are happy to send their overflow to you or joint ventures with dog walkers, doggy day cares or kennels, it can be hugely beneficial. Furthermore, if someone does specialise in a particular breed or technique it is great to match a customer and their pet to the perfect groomer.
5. Use social media to its greatest advantage
Being active online enables you to stay connected with industry experts, customers, clients, businesses and potential new talent and staff. Not only can people see what you are up to but you too can learn from the vast amount of information available right at your fingertips.
6. Let continuing education and development be your mantra
The key to long-term success is to never stop learning. As Albert Einstein famously said “once you stop learning, you start dying.” This seems extreme but it’s certainly a mantra our Head Tutor Laura Campanella stands by - “if you stop learning other people in the industry will overtake you, you won’t offer anything different or special and you are at serious risk of becoming just average or below average the more time goes on.” Laura recommends being involved in one grooming convention/exhibition/show a year, attending seminars, being a part of workshops, watching videos, webinars, YouTube, being active in social media grooming groups and forums and be continually asking questions, reading books and listening to podcasts.